Working Man Bread, Co.

Premium American Baking.

A young baker driven to reinvigorate American and Christian principles that laid the foundation of this great nation, one baked good at a time.

Challenge

Create a brand that will stand up to big-box bakeries.

Looking to take a stand against big-box bakeries, Gasstronomical Sandwiches needed a visually compelling brand to express their passion for delivering premium, flavor-rich, simple-ingredient baked goods.

Rebrand

The American Dream.

Core values. Christian beliefs. American pride. Working Man Bread, Co. was born for this—it’s time to build communities by breaking bread.

This image compares logos of Gasstronomical Sandwiches & More and Working Man Bread, Co.. The Working Man Bread, Co. logo delivers a sense of tradition and craftsmanship with earthy tones and elegant typography, reflecting its premium identity.

Website

Telling the story.

With a new identity, Working Man Bread, Co. needed a platform to showcase their baked goods and express their voice.

Social Content

Showcasing passion.

Social media content was created to capture the beauty, craftsmanship, and true artistry that goes into each step of the baking process.

Outcome

Rising growth.

With a new voice and powerful identity, Working Man Bread, Co. has secured more purchase orders and continues to grow a social media following.