Quality Grounds
More than a cut above.
A brand refresh along with ongoing support helps grow business into larger playing fields.
Challenge
How does a ubiquitous service provider obtain affluent clients?
Quality Grounds was ready to invest in providing larger clients the service they deserved but didn’t feel their branding looked as strong as their services provided.
A brand refresh was in order.
Visual Identity
A clean-cut approach.
The refreshed logo — a more defined yet simple tree — ties the refreshed tagline to the new icon. The combination of serif and sans-serif typography marks the brand’s contemporary move.
Website
Easier to navigate and educate.
The overhauled site allows for greater ease of learning about Quality Grounds abilities as well as online calculating and ordering of landscaping materials for those who like to get their hands dirty.
Social Media
Growing, growing, growing.
Most people can admire a great-looking property but the Quality Grounds team shows what goes behind the scenes to transform something ordinary into extraordinary. Their social platform has shown steady growth and constant interaction.
Campaigns
Grass is green, snow is pink.
This team doesn’t stop working when the grass stops growing. Miss Dolly took the lead on these bright pink plows and salt spreaders throughout the colder months — keeping commercial properties safe and cleared of snow and ice.
Outcome
Flourishing growth.
Staying consistent in messaging, services provided, and value, the Quality Grounds team has grown like a weed that can’t be tamed. They have been able to obtain larger contracts than ever before, being able to keep the crews staffed year-round, and becoming more profitable year after year. These folks are a true powerhouse.
“837 Design has been Quality Grounds go-to for graphic design, advertising, and website services since 2013. Their work has helped my company quadruple its sales in the past 6 years!”
Mike Parker
Owner